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This is a monthly subscription for people who have both an Etsy shop and a website where they're selling the same kinds of things, effectively "competing against yourself" in Google search results.
The group for this membership is over on Facebook, and there's a link to sign up in the class materials. Updates will be over on Facebook, but you'll have access to the Vlog that I did for my website in the class materials here on Teachable.
If you don't have a Facebook account you won't be able to participate in the active discussion, so this might not be the best fit for you.