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E-Shop Success
intro to the program
Intro video and disclaimers! (3:06)
Table of contents
Shop checklist
Friday Live Mastermind info
Intro to the program bonuses
Video (8:17)
Private bonus Facebook group links
Artisan Shopping Directory website
Website FAQ
Artisan Shopping Directory website signup
Artisan Shopping Directory Gift Guides
Artisan Shopping Directory Facebook group.
Artisan Shopper Youtube Channel
What is SEO?
EShop SEO Intro (2:29)
What is SEO? (3:23)
Give SEO time to work! (7:57)
SEO- How search engines work
What is a search engine? (1:06)
Search engine algorithms (3:06)
Search engines exclude things (6:31)
SEO- Long tail keyword strategy
long tail keywords (6:10)
Why long tail keywords have lower search and engagement (19:39)
Long tail keyword strategy (6:14)
Search volume for long tails (12:45)
Keyword validation and exact word order research (17:16)
Using Marmalead to see actual competition (10:03)
Youtube webinar about long tail keywords and search tools
SEO- Keywords
Where to find keywords (6:38)
Using Google market pages to find keywords that Etsy likes (3:14)
The what and why of search (17:56)
Contextual search placement and customer intent SEO (9:32)
Seller vs customer vs search engine (23:22)
Facebook Live talking about Competition and Keyword traffic. (66:15)
Etsy SEO
XWalk and personalization (2:38)
Update on Etsy using descriptions
Things we can control (2:57)
Critical information about personalization
Things we can kind of control (2:48)
Things we can't control (3:08)
Browse search engines (21:52)
Search engines- Words vs concepts (4:02)
How Etsy search works, selection and ranking (13:11)
How Etsy finds keywords in listings (5:28)
Contextual search and how to help the process (4:37)
Semantic search and word order matching (10:34)
What the Etsy search engine looks at (2:54)
Three types of Etsy search
Etsy keyword search (13:43)
Etsy suggested searches with keywords (14:07)
Etsy Gift mode with no search queries (14:09)
Listing basics and keyword strategy
Updates
Writing the title (2:27)
Categories and attributes (3:21)
The description (2:47)
The tags (4:05)
Shipping (3:34)
Listing details (5:38)
Etsy keyword strategies (12:48)
Title and tags worksheet PDF
Using the Etsy search bar and validating searches (12:17)
Shop factors, consumer psychology, and nudges
Shop factors intro (1:44)
Shop checklist (13:02)
Customer ascension (14:14)
Influencing customers (6:29)
Unity (13:01)
Customer psychology, why shop factors are important, and what to watch out for (11:04)
How dopamine and epinephrine make our jobs harder (11:23)
Using information and reviews in the listing photos (5:50)
Building customer trust and confidence (18:54)
Persuasion (23:56)
Photos (14:30)
Pricing tiers (10:31)
Sales and coupon nudges (2:52)
Sales, and what Etsy knows (4:29)
How to adjust the white balance in your camera
Customer nudges cheat sheet PDF
Customer persuasion cheat sheet PDF
Dopamine and social media
Eeyore kid approach avoidance
Reading list PDF
Updated edition of Influence
Things to include in your shop policies PDF
Etsy shop checklist PDF
Using copywriting, consumer psychology, and nudges
Copywriting and selling using emotion (4:36)
The limbic map and understanding your customers' emotional motivations (41:39)
Seller vs. customer vs. search engine (23:22)
Writing descriptions that nudge (15:24)
Copywriting to keep people in your shop longer (9:06)
Pricing tiers (10:31)
Copywriting cheat sheet for descriptions PDF
Online thesaurus
Nudges in your shop (13:40)
Product Launches and sales
Releasing a collection (7:46)
Launch sequences
Product launch email sequence (17:45)
Live launch sale on a website (14:22)
Sale email sequence (7:06)
Mastermind where we talked about product launches (91:22)
The Nintendo launch videos critiqued by a non-marketing person
Etsy visibility- Being found in other places on Etsy
On-Etsy visibility Intro (0:32)
Being found in other places on Etsy (2:01)
Where items are found on Etsy other than in search (4:11)
How to use favoriting for your shop and EShop members (13:10)
Favoriting (3:02)
Following (6:54)
Forums (7:15)
When to unfollow people (5:10)
Using filters for visibility (7:53)
Using categories for visibility (3:43)
Stunt SEO and special keywords (12:43)
Etsy Explore on the app (9:27)
Etsy and website visibility- Outside traffic and social media
Using Google for organic search traffic (3:55)
Social media schedulers (2:22)
What is a Facebook group vs. a business page? (39:36)
Creating Facebook pages and groups (4:27)
Settings for Facebook business pages (6:44)
Instagram hashtags (10:45)
Giveaways (33:42)
Giveaways warning (3:47)
Selling in Facebook group (6:56)
Selling on IG and FB ahead of time (7:34)
You need a mailing list (2:24)
Mailing list opt-in offers (8:30)
SMS text message signups for texting and email lists (32:27)
Adding the discount code to the confirmation text for SMS marketing (3:34)
Adding the discount code to your email confirmation text (3:34)
Google merchant account and setting up free shopping listings (44:44)
Article with giveaway text template for indemnification
Social media posting ideas PDF
Youtube for product-based businesses
Youtube part 1 (12:28)
Youtube part 2 (13:07)
Your Youtube Goals (16:51)
Where videos show up on YouTube and how that helps you (28:02)
Finding topics using the youtube algorithm (12:23)
Editing and the algorithm (19:28)
Youtube analytics (29:10)
Editing an educational video (16:52)
Editing a product demo video (9:02)
Process video critique (31:52)
Selling off of Etsy-- Setting up a Shopify Store
Part 1- Choosing a theme, importing listings, wandering around inside of Shopify (27:44)
Part 2- Domain name and forwarding a url (16:21)
Part 3- Payments and sales tax (3:49)
Part 4 Shopping cart and shipping (17:19)
Part 5- Preferences section, SEO meta title and description for Google (14:58)
Part 6- Privacy policy (8:23)
Part 7 menus (4:03)
Part 8 customizing the template (22:46)
Part 9- Google Analytics and setting up Search Console (17:52)
Part 10- Search console indexing and Google merchant center (14:29)
Part 11 Google Merchant center (12:08)
Part 12- SEO for Shopify listings (16:26)
Etsy Tips for Special Situations–One-Of-A-Kind, Niche, Supply, Custom, and Vintage Sellers
SEO for OOAK and Vintage sellers (1:31)
Keyword strategies for niche and vintage (9:43)
Using vintage in title and tags (2:35)
Using Google for niche and vintage sellers (7:17)
OOAK- Reusing listings and replicating designs (4:54)
Marketing warnings for OOAK and custom sellers (4:21)
Vintage and OOAK- Listing new items (2:06)
Vintage- Sourcing items deliberately (2:18)
OOAK SEO with Tara Jacobsen (32:36)
Supply shops marketing (11:11)
POD (Print On Demand) warning (20:08)
Customer Service
Customer service intro (3:22)
How customer service affects your shop (5:46)
Getting people to like your business (9:50)
The helpful no (3:37)
Reviews and what to watch out for (4:02)
Asking for reviews (8:04)
Responding to bad reviews (8:36)
My real-life bad reviews and how I dealt with them (or ignored them.) (39:01)
Requests for reviews complaint flowchart (14:04)
Bad review response mix and match form (2:32)
How to contact Etsy (1:20)
It's okay to say no, and not everyone is your customer
PDF downloads for the customer service section
Product development and market research
Product Development and Market Research intro (1:13)
Google analytics (3:15)
Using Etsy to find your target customer (6:17)
using Google analytics to find your target market (4:28)
Using Pinterest to find your target customer (2:58)
Competition research- The basics (8:28)
Competition research- The specifics (17:52)
Google ads keyword planner to look at competition (5:23)
Product research- Bestseller badge (4:50)
On-Etsy product line research (9:59)
Google trends for product planning (10:22)
Product line research- Marmalead storm (8:49)
Competition research PDF
Product and competition research on Etsy (76:18)
Stats and how to use them
Stats and how to use them intro (9:37)
Etsy stats that I look at (14:55)
worksheet to track etsy stats
E-Shop Program Bonus Videos after 15 days- Each section has multiple videos inside
Bonus: Marmalead walkthrough, my SEO logic, and Focus topics with Richie and Gordon from Marmalead (259:56)
Bonus Videos, Downloads, and Worksheets (46:51)
Bonus: All about Pricing (80:00)
Bonus- Public Relations, Publicity, and Branding (125:32)
Income beyond Etsy- Virtual events (18:29)
Bonus- Selling at Markets and Conventions, with Dougie and Melissa Hoppes (121:32)
Bonus- 5 Tips for selling at shows, with Dougie Hoppes (7:00)
Bonus- Teaching In-Person Classes, with Anne Londez (94:37)
Bonus- E-books, with Andrea Haglund Ross (138:28)
Bonus- Dealing with Undercutters (103:16)
Workshops on specific topics- Used to be the weekly Facebook workshops!
Part 5- Consumer Psychology and Psychographics (32:46)
Part 6- Copywriting (39:25)
Part 7- Connecting with your customer profile (28:29)
Part 8 Social Selling (26:55)
Part 9- Branding, PR, and media mentions (24:10)
Part 10- Collaborations (14:29)
Part 11- Mailing lists and promotions (29:54)
Part 12- Competition Research (28:53)
Part 13- Product development (15:24)
Part 14- Customer Service (40:21)
Part 15- Making money outside of Etsy (26:44)
Bonus after 30 days- Printable Keyword Tracker
Keyword tracker
If I Drop Dead Notebook
Part 3- Payments and sales tax
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